THE IMPACT OF DIRECT SELLING

THE IMPACT OF DIRECT SELLING

Have you ever gone into the nutritional aisle of Wal-Mart or shopped at GNC, the Vitamin Shoppe or your local grocery store for vitamins or supplements? There are a lot of similar products all competing on one thing, price. What happens when you compete on price is that product quality becomes secondary. How do you get people to notice and buy your brand? The answer, quite simply, is spending lots of money on advertising and sacrificing the quality of your product.
The most cost effective way to deliver high quality products to the market is to distribute them through word-of-mouth advertising — one person telling another person about a great product experience. The same way you share a story with your neighbor about a great movie or restaurant. Word-of-mouth marketing is how companies that are part of the Direct Selling Industry operate. Life Force Intl is a part of this industry.
Here are some important facts about the Direct Selling Industry:
1.    It is a $100 billion global industry.
2.    It has had over 19 consecutive years of growth.
3.    It has over 50 million distributors worldwide.
4.    Its sales growth has outpaced growth in retail sales for the past 10 years.
5.    Seventy-five percent of the U.S. population has purchased goods or services through direct sales (more than the total number of TV and internet-based purchases.
Network marketing companies have been in existence for over 40 years. Some of the largest corporations in the world are network marketing companies, selling a wide variety of products and services such as legal services, insurance, cosmetics and nutritional products. Even telecommunications giants US Print, MCI, and AT&T are bringing on millions of new customers through network marketing companies. It's a dynamic and growing industry that many traditional businesses are looking at and are pursuing as an alternative distribution channel.